Being a client yourself do you still remember your first collateral or maybe your first ad ?

Do you feel that we should have kept tabs on the making of  a brand which might be the next historical brand in a few years ? The Growth of this Brand ?

Don’t you feel that you need to record each and every detail of the final output of a collateral ?

Don’t you feel the need to provide absolute & clear  directions on how to use the brand logo on various items like paper, metal , garment , various backgrounds like dark , white etc ? So that all collaterals look identical and Brand Logo looks the same .

A Brand Guide is an answer for the same .We keep the record , create the brand guidelines of how to maintain the brand logo in various print or media materials , which becomes a handy guide book for every employee of the organization . Any explanation on the Brand Logo go for the Brand Guide .