Content Strategy is like a game , the reader is enticed to do an action after reading . Copywriting on the other hand is like a story telling . Both of them are different and both of them are important .

9 Website Copywriting Best Practices 

• Identify your audience
• Create clear headlines that are concise and enticing
• Avoid using negatives where possible
• Talk about them more than yourself
• Relate to their experiences and appeal to their emotions
• Speak their language
• Trim the content wherever possible.