Content Strategy & Copywriting
Content Strategy is like a game , the reader is enticed to do an action after reading . Copywriting on the other hand is like a story telling . Both of them are different and both of them are important .
9 Website Copywriting Best Practices
Identify your audience
Create clear headlines that are concise and enticing
Avoid using negatives where possible
Talk about them more than yourself
Relate to their experiences and appeal to their emotions
Speak their language
Trim the content wherever possible.
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